Lumo Reports 49% Visitor Increase For Virtual Train Tour

A 49% increase in visitor traffic was recorded in the first month following the launch of an enhanced virtual train tour by UK rail operator Lumo. The digital tool, created in collaboration with mapping specialists Ocean 3D, is intended to allow passengers to familiarize themselves with onboard environments before traveling, specifically targeting those with anxiety, autism, or special accessibility needs.

The technology is based on a complete 3D scan of Lumo’s electric train fleet, providing a higher level of detail than the previous version and including views of recently modernized seating areas. The platform is accessible directly from a web browser, eliminating the need for dedicated applications or specialized equipment. “Transport, and rail transport in particular, is an ideal environment for this type of technology,” said Chris Wood, director of Ocean 3D.

Lumo’s strategy targets a significant portion of the population, with the operator citing data that over 8 million people in the United Kingdom experience various forms of anxiety. The 360-degree virtual tour allows users to explore all train sections, including reserved spaces for individuals with reduced mobility. Jen Clare, Service Delivery Director at Lumo, stated, “Supporting all members of the community who use our services is extremely important to us.”

This deployment reflects a pattern of adopting digital accessibility aids within the UK rail industry. Verification data indicates that Transport for Wales (TfW) has also introduced a digital tool to assist passengers with similar needs. The TfW initiative provides technical details, specifications, and cost information to facilitate more effective journey planning.

The previous version of Lumo’s tool was used by over 14,200 people. The operator projects that the new, more detailed version will exceed this figure based on initial engagement metrics. The primary function of the tool is to reduce the stress associated with travel by providing a predictable and understandable view of the onboard experience prior to boarding.