Operation Lifesaver Rail Safety Week: US & Canada Digital Outreach Insights

Introduction

Operation Lifesaver Inc. (OLI) conducted its ninth annual rail safety education campaign, “See Tracks? Think Train” Week, from Sept. 15-21, reaching millions through various initiatives.

Campaign Overview

The “See Tracks? Think Train” Week involved coordinated events, public awareness campaigns, social media outreach, and public service announcements. The campaign aimed to educate the public on rail safety.

Digital Outreach

Digital outreach efforts by OLI and Operation Lifesaver Canada during the week generated over 56 million impressions, encompassing both paid and unpaid content. Impressions indicate the number of times content appeared on users’ screens.

Campaign Participation

In 2025, OLI successfully executed both focused and broad campaigns. The number of organizations participating in the safety awareness campaign increased by 33.7%. This included freight railroads, passenger railroads, various agencies, law enforcement, first responders, and OLI state coordinators.

Promotional Activities

Numerous entities, including freight and passenger railroads, local, state, and federal agencies, law enforcement, first responders, and OLI state coordinators, actively promoted rail safety throughout the week.

Conclusion

The ninth annual “See Tracks? Think Train” Week, led by Operation Lifesaver Inc., achieved substantial reach through digital and traditional media, with increased participation from various organizations dedicated to rail safety.

Company Summary

Operation Lifesaver Inc. (OLI): An organization focused on rail safety education and awareness.

Operation Lifesaver Canada: A Canadian organization focused on rail safety education and awareness.